The purpose of this page is to show an advertiser how to use the Argis system to distribute their content to potential customers. Once you've created an account, you will find yourself on a page with four tabs like in the image to the right.
Here we will go over uploading and managing content for your campaigns. Make sure you're on the "Advertisements" tab. Right now, the network only supports content that has a 16:9 content ratio, or is very close. Content must also be at least 1366 pixels wide and 768 pixels high to ensure quality across the network.
If you have any content uploaded, you will see it listed here like in the picture to the right. Clicking on these items will take you to a page where you can edit the name of the content, upload the image, or delete the item completely.
To add content, click the "Add content" button in the upper-right section of the page, as pictured. You will be asked to enter a name for your new content item. You'll then be redirected to the page where you can change the image file associated with it.
After selecting content from your list, you'll arrive at the editing page. From here, you can delete this content item using the delete button on the lower-left part of the page.
Here we will go over creating and managing campaigns. Make sure you're on the "Campaigns" tab. Campaigns are an innovative new way to distribute content across a digital network. You're never locked into lengthy contracts or spending advertising dollars inefficiently. Ads are distributed by algorithms every hour based on rules you set in your campaign.
If you have any campaigns created, they will appear here. Next to the name of the campaign will be a little bit of information about the statistics for the campaign, as well as a tag representing if the campaign is active or inactive. Clicking on any of these items will take you to the page where you can edit, activate, deactivate, 15 delete your campaign.
You can create a campaign by pressing the "Add Campaign" button pictured to the right. You'll then be prompted to choose a name for your new campaign. After that, you'll be redirected to the campaign editing page.
The information and settings for your campaign are spread across five tabs: General, Budget, Content, Locations, and Time. We will cover all of these tabs below.
Campaign name - allows you to set a descriptive name of your campaign, to differentiate them if you have more than one.
Campaign status - specifies whether your campaign is active on the network, or inactive. Inactive campaigns do not get played or billed.
Campaign start - the start date of the campaign.
Campaign duration - whether you want your campaign to run continuously, or if you want it to end on a certain date.
Campaign end - only shows up if the duration is not set to continuous, the date your campaign will stop playing.
Since many of our screens are located in businesses, certain types of advertisements can't be displayed on certain screens. By selecting accurate keywords, you will automatically filter out these screens without incurring any targeting costs. We review all campaigns before they go live to ensure competitors aren't advertsing at someone's business. If there are no keywords that match what you're advertising, don't select any, and we handle it when you submit your campaign for activation.
We currently accept debit and credit cards, and process them through our third party processor CardConnect. We do not store any of your financial information, it is encrypted and then passed on to CardConnect's secure servers. You aren't charged anything up-front, and you will be billed roughly every other week as your campaign plays. On the next tab you'll be able to set your spending limits.
The maximum amount you'd like your campaign to spend every day. This field is required for activation.
These are not required, but are useful for spending more or less on certain weekdays or specific dates. For instance, you could set your default daily limit to $5, but choose to spend $10 on Fridays and Saturdays.
Here you can choose from the content you uploaded on the advertisements tab. Choosing more than on item, by default, will lead to one being randomly chosen with all of them having equal liklihood. You can edit the display weight to determine which ones are more likely to be chosen for a given hour.
This tab is where you choose where you want your campaign to play within our network. Our pricing is partially based on how many screens you exclude, since that limits where we can play your advertisements.
These filters allow you to search for displays at a certain location, that has certain keywords, or is in a certain city.
These are displays that are available to your campaign, by default we include as many as possible, and it is up to you to customize your campaign after that. To exclude screens, select them, and use the "Move to excluded" link.
These are displays that you have manually excluded based on your targeting preferences. The excluded screens on this list influence the CPM of your campaign. To include screens, select them, and use the "Move to included" link.
These are displays that, based on your choice of campaign keywords, were excluded due to possible comptetition with the business that the screen is installed in. These do NOT influence your campaign CPM. Using this feature to dishonestly exclude screens for free, or get advertisements in competitors' establishments won't work, as we manually review all campaign submissions.
This tab is where you can specify when you'd like your campaign played. If no times are specified, it will play whenever possible. A great example of how this can be used is a restaurant that's open late playing an advertisement and nearby bars between 11pm and 2am.
Once you've provided all of the required information, you can submit your campaign for activation. Unless you have something to fix, a popup will appear showing you your cost per thousand views (CPM), and also the factors that influenced it. Upon submission, an email with all of the information gets sent to us. If it all looks good, we will approve it, and you will receive an email saying the campaign is live. If there's something that needs to be changed regarding your campaign we will send you an email.
On the analytics tab you can view that statistics of your campaign over a period of time. It is relatively simple right now, but we plan to add more chart options as soon as possible. The functionality of this tab is described below.
Select one of your campaigns from the drop down list to see its information.
Select start date and end date for the graph's range.
Currently, the chart options include graphing by day or a bar chart by hour. The options for both of these charts are spending, estimated views, and hours played.
Changing any of these inputs will automatically update the chart.
This tab shows you what you currently owe on all of your campaigns. Every few weeks we will bill you for accumulated campaign play time.
Clicking on the billing history tab will bring up a list of past bills. Clicking on any of these will give you a breakdown of the statistics of each of the campaigns that you were charged for.